If you conduct employee engagement surveys and ask your employees to spend time honestly completing the survey, as an employer you must thank your employees for taking the survey and communicate to them what actions you will and will not implement from their suggestions. If you do not recognize your employees and their comments, you run the risk of having your employees never complete an engagement survey honestly again.
Organizations strive largely because of their employees. But what happens when your employees are disengaged? According to the 2013 State of the American Workplace Report, 70 percent of American workers are dissatisfied with their job, creating an atmosphere where many employees feel emotionally disconnected from their workplace and therefore less productive.
Employee engagement is both a psychological and social phenomenon—as humans, we need to feel accepted and feel a sense of belonging whether in or outside of the workplace. Employees’ needs and viewpoints should be accepted and recognized; without this communication and connection, employees may feel worthless or question their stay at the workplace. This is where most upper management fails.
Dr. Brad Shuck at the University of Louisville, an expert in employee engagement research, states that managers were “promoted into positions with responsibilities they were not ready for” and rather than knowing how projects were getting done, they cared only on how much could get done. Let’s take for example, J. C. Penney’s former CEO Ron Johnson. Prior to joining J.C. Penny, Johnson was seen as the genius Senior Vice President of Retail Operations at Apple. However, during his reign at J.C. Penney, sales dropped 27 percent (Forbes). Johnson, who transformed J.C Penney immediately, terminated the entire top executive team. In doing so, Johnson created an entirely new environment for the current employees, who now must not only learn the new company culture, but also build trust and the emotional connection with their new leadership. Johnson merely assumed he could transform J.C. Penney successfully based on his past accomplishments at Apple. However, he not only caused the retail chain to plummet, he did not take into consideration the views of the current employees.
According to Kevin Kruse, a New York Times bestselling author, entrepreneur, and speaker, the secret to employee engagement stems from the relationships front line managers have with their direct reports, therefore improvements can be made effectively if these front line managers are given their team’s engagement surveys. In order for employee engagement to increase in organizations, a grassroots approach is necessary because top executives usually do not work or rarely know their subordinates on an emotional level.
Top management must be able to strategize, create, and determine an employee engagement plan that is suitable for their company, taking into account company size and culture. Employees should feel they are part of an organization that values them, and not merely seen as another body sitting in the office or driving a forklift or serving customers. Employee goals and insights for working at an organization should be acknowledged. Trust, communication, and employee recognition for all parties should be taken into consideration for optimal employee engagement. After all, a productive and motivated workforce calls for increased business profitability.
*e-VentExe is a full service human resource consulting firm located in Northern California. We offer an array of assessment tools that may help with employee engagement or other HR needs.