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Powerhouse Ladies Who Are a Force to be Reckoned With: Super-Career Women Series

For the previous few months, e-VentExe has been spotlighting one “Super-Career” woman every month, allowing her to tell her story about how she entered the corporate work world. Readers were able to read about the struggles, sacrifices, highlights, and rewards these women faced Imagewhile climbing the ladder towards success. This month, we end our series with Madvi Raya, who is currently the Chief Financial Officer and Co-founder of ScImage, a privately-held company headquartered in Los Altos, CA that provides state-of-the-art enterprise imaging solutions to the healthcare industry.

The Super-Career woman had to balance her personal life with her work life—at the workplace, dresses were replaced with slacks, femininity replaced with sternness all in order to strive to the top. The strenuous struggle to climb the corporate ladder may have seemed daunting, but to these “Super-Career” women, who lived double lives, it was the norm. Now, as young females are entering the workplace, what advice can these “Super-Career” women give to the younger generation?

In 1993, Madvi and her husband, Sai started and ran ScImage Inc. (A Medical Imaging Company) out of their spare room and garage for the first few years.  Now, 20 years and two teenagers later, ScImage currently has offices in Los Altos, CA and 11 out-of-state offices and has grown organically into a mid-sized company.

Obtaining a Bachelors degree in Science and a Masters in Molecular Biology, Madvi was a Research Associate while simultaneously working to help start ScImage on the weekends. Madvi, who has always been ambitious, was raised by her parents to be independent allowing her to pursue her endeavors with full force; she always has a vision plan and believes a female is able to accomplish anything a male can.

As such, Madvi left her position as a Research Associate and solely devoted her time to ScImage.  She recalls the hard work and dedication she put into the business. She had to self-educate herself in multiple business areas where she had had no previous formal education on how to run a business because she had to wear many hats in the beginning stages of ScImage.  Madvi and her husband hired their first employee three years after ScImage’s creation.

Balancing her personal life with her work life was challenging, especially with young children and a household to run.  Luckily, Madvi had a strong support system consisting of working and non-working mothers, friends, and family.  She constantly evaluates her options, deciding which challenge needed more attention depending on the circumstances.

Looking back on her career, Madvi would take the same path again and believes everything she went through was a learning experience; she has met and worked with some wonderful and talented people.

Madvi enjoys her time at work and is also equally involved in her teenagers’ lives – volunteering some of her time at her sons’ school.  Despite her busy schedule, Madvi made time and continues to make time to give back to her community by volunteering her time to several nonprofits.  Madvi served/serves on the boards of: Community Awareness Treatment Services (CATS) which serves the homeless in the San Francisco Area, Gunn Foundation which provides scholarships to college bound students from her sons’ school and American Women for International Understanding (AWIU), a nationwide women’s organization that promotes understanding and provides grants to help support various women’s issues.

Madvi believes females who are currently entering, or who are new to the workforce should display hard work and perseverance, stating that there will be tough and unglamorous parts in any job, but pushing through all of that is vital to success in business regardless of gender.  Madvi, who is a strong advocate on giving back to society, also believes that young women (sometime in their life) should give back to their community  by getting involved in non-profit organizations that support causes that they are passionate about.

*e-VentExe, a full service human resource consulting firm, began as a start-up and specializes in outsourcing & compliance, recruitment & retention, training & development, and assessment tools.

Powerhouse Ladies Who Are a Force to be Reckoned With: Super-Career Women Series Cont.

For the next several months, e-VentExe will be spotlighting one “Super-Career” woman every month, allowing her to tell her story about how she entered the corporate work world. Read about the struggles, sacrifices, highlights, and rewards these women faced while climbing the ladder towards success. This month, with our focus on retail, we continue our series with Joni Enders, who is currently a retiree devoting her time as a volunteer for Call Kurtis, a CBS Sacramento program. 

25 years ago, a successful career woman had to figure out how to compete in a male-dominated world. Women couldn’t show any signs of weakness; they were constantly putting on their “game face” to show men they could do anything as good, if not better.  They dressed the part to be at the boardroom, i.e., suits and ties.  The Super-Career woman had to balance her personal life with her work life—at the workplace, dresses were replaced with slacks, femininity replaced with sternness all in order to strive to the top. The strenuous struggle to rise the corporate ladder may have seemed daunting, but to these “Super-Career” women, who lived double lives, it was the norm. Now, as young females are entering the workplace, what advice can these “Super-Career” women give to the younger generation?  The world for woman today is different, however mistakes can still be made as a women rises to the top of a competitive workplace.

Joni, who has always been a personable individual and had a knack for fashion began her career in retail as a student working part-time as a store associate at the department store, JCPenney. Although she loved clothing and interacting with others, Joni was first interested in law and contemplated continuing her studies in legal issues while working.  However, Joni saw great potential and opportunities with JCPenney and continued her career in retail stating it was where she belonged. Joni was a part of JCPenney for nearly 40 years, retiring merely two years prior; what once started as a simple part-time gig spiraled into something much greater: the dream career of overseeing several JCPenney stores.

With Joni’s go-getter attitude, she moved up the ranks and did not recall ever reaching a glass ceiling. She considers all the opportunities she was given a learning experience. Although she had the chance to fulfill higher career roles (district manager), she was content with being a store manager in Wichita, KS. and then in Sacramento, CA.

In terms of balancing both her work and personal life, Joni delegated her time to each. She decided which one was going to require more of her time. Joni recalls that for the holiday season, her family knew she would be busy so she devoted a great amount of time to her work; it was her job and her family was aware. However, Joni believes one must always reserve time for personal life matters as well, stating that communication is necessary.

Jonie, who is extremely happy with her career outcome at JCPenney states she does not have any regrets. She was fortunate to have great positions and mentors who supported her early in her career. The only mistake she recalls is giving employees too much opportunity in order to succeed within the company; she had a tendency to allow people to work longer even though the job was not cut out for them. Joni recalls that in the end, it did not benefit the company or the individuals involved.

From her experience, Joni has a few pieces of advice for those who are new to the workforce. She states that one must find a career that is incredibly rewarding and fulfill one’s needs. Joni believes mentorships are very important; she believes a mentor provides support and acts as a confidant. Not only should one seek a mentor, one should also be a mentor. She also believes one must find a way to stand out from the crowd. Joni stresses that knowing one’s audience is vital because one must know who and how to speak to specific individuals. By knowing one’s audience, there is a greater potential of acknowledgement.

For a detailed Q and A about Joni, read below:

1)      How long did it take you to reach to the top of the corporate ladder?

It took me about 29 years [to be a store manager]. I was on the District Staff where I was a District Market Merchandiser in both San Diego and Hawaii. For Hawaii, I was in charge of deciding what Moo Moo dresses we would sell in the stores. From the color, print, style, etc.

2)      Did you change yourself to fit into the career world?

Yes, you have to. You have to know your audience. As a leader, I made sure my presence was appropriate. I asked a lot of questions. Internally, you’re always the same person, but you have to change yourself depending on who you’re dealing with and what position you have.

3)      If you could do it all over again, would you do the same thing?

That’s a tough one, I don’t know that I would change anything, I grew to become the person who I am now and I am extremely happy with the outcome. Jcpenney provided me with great opportunities and learning experiences. Not sure if I would be happy in law compared to retail. With my go-getter attitude, retail was perfect because there was always something new.